Brand Manager
Drive the launch and growth of an innovative cardiovascular product across Europe
At Abacus Medicine Pharmaceuticals, we're committed to improving patient access to innovative healthcare solutions across Europe. We are now looking for an ambitious and hands-on Brand Manager to lead the marketing strategy and execution for our cardiovascular product across our Mid-Size Markets, initially focusing on Sweden, Belgium, and the Czech Republic.
This is an exciting opportunity to take ownership of a strategically important product launch and play a key role in shaping its success across multiple markets. You will combine strategic brand leadership with hands-on execution, working closely with Commercial, Medical Affairs, and Market Access colleagues to drive awareness, support hospital adoption, and establish a strong market presence.
Your Role
As our Brand Manager, you will be responsible for developing and executing the regional marketing strategy for for our cardiovascular product, ensuring consistent product positioning while adapting activities to local market needs.
You will transform global brand strategy into impactful country-specific launch plans, create engaging and compliant marketing materials, and deliver activities that support customer engagement and commercial success across the region.
More specifically, you will:
Develop and execute an integrated regional marketing plan with clear launch priorities, milestones, and measurable objectives across Sweden, Belgium, and the Czech Republic.
Adapt global positioning, messaging, and promotional materials to local market needs while ensuring appropriate review, approval, translation, and compliance processes.
Lead marketing workstreams for product launches and major national congresses, including booth planning, symposia, invitations, agency coordination, production, and event logistics.
Develop and maintain customer-facing promotional and educational materials in close collaboration with Medical Affairs, ensuring scientific accuracy and compliance.
Support country Key Account Managers and Medical teams by providing effective marketing tools and resources that strengthen customer engagement and hospital adoption.
Coordinate regional campaigns, digital initiatives, workshops, and customer engagement activities, adapting execution to local market dynamics.
Monitor market developments, competitor activity, customer insights, and campaign performance, translating learnings into actionable recommendations.
Manage the regional marketing budget, external agencies, and suppliers, ensuring resources are invested in the activities with the greatest commercial impact.
Partner closely with Medical Affairs, Market Access, Regulatory Affairs, Quality, and Compliance to ensure all materials and activities meet applicable requirements.
Develop scalable tools, templates, and launch processes that can be leveraged across additional Mid-Size Markets as the business grows.
Who You'll Work With
You will report to the Senior Director, Commercial Operations and collaborate closely with colleagues across Commercial, Medical Affairs, Market Access, Global Marketing, Regulatory Affairs, Quality, and Compliance.
Externally, you will engage with a broad network of stakeholders, including cardiac surgeons, perfusionists, scientific societies, congress organisers, agencies, and other key partners. The role includes regular travel across Sweden, Belgium, and the Czech Republic.
What We're Looking For
We are looking for a marketing professional who enjoys building brands, delivering launches, and creating tangible business impact in a dynamic healthcare environment.
You likely bring:
A degree in Marketing, Life Sciences, Business Administration, Pharmacy, or a related field.
Experience within pharmaceutical or medtech marketing, ideally involving hospital or specialty-care products.
Experience supporting product launches, congress activities, and multi-country or matrix organisations.
Knowledge of cardiovascular, hospital-based, or specialist-care markets is an advantage.
The ability to combine strategic brand thinking with strong operational execution and project management.
Excellent stakeholder management skills and experience working across functions and countries without direct authority.
Strong capabilities within planning, budgeting, agency management, and event execution.
The ability to translate complex scientific and commercial concepts into clear, compelling, and compliant customer communications.
Professional fluency in English. Additional language skills such as Swedish, French, Dutch, or Czech are considered an advantage.
Strong proficiency in Microsoft Office and digital marketing tools.
As a Person
You are equally comfortable discussing long-term brand strategy and managing the details required to execute a successful launch.
You bring:
A proactive, accountable, and results-driven mindset.
Strong ownership and a hands-on approach to getting things done.
The ability to balance strategic planning with operational delivery.
Excellent collaboration skills and the ability to thrive in a lean, cross-functional environment.
Adaptability and organisation when managing multiple priorities and deadlines.
Commercial acumen and a focus on delivering measurable business results.
High ethical standards and sound judgement within a regulated pharmaceutical environment.
Why Join Abacus Medicine Pharmaceuticals?
This is a unique opportunity to join a growing organisation where you can make a visible impact on the launch and success of an innovative cardiovascular product. You'll work across multiple European markets, collaborate with experienced cross-functional teams, and help shape scalable launch excellence for future expansion.
At Abacus Medicine Pharmaceuticals, you'll find an entrepreneurial environment where ownership is encouraged, collaboration is valued, and your work can directly contribute to improving patient access to innovative therapies.
If you're passionate about healthcare marketing and motivated by the opportunity to build brands, drive launches, and create lasting market impact, we'd love to hear from you.
Interested?
If you want to apply for the position, please follow the link and attach your CV.
We review applications on an ongoing basis and screening conversations may take place before the deadline. We therefore encourage you to apply as soon as possible.
Would you like to know more about us?
Follow us on Instagram and LinkedIn and get an insight into everyday life at Abacus Medicine. For job openings, check our Career page.
Moving Healthcare. Moving You.
In Abacus Medicine Group, you’ll experience the power of Moving Healthcare. With our change mindset, we're moving the industry and improving healthcare as we broaden access to medicine.
But it's not just about moving healthcare, it's about Moving You. You’ll be part of a caring community of more than 1,750 people across the World. With us, you will be valued, empowered, and have a direct impact on driving change. Let's access the future of medicine and make a difference together. Your move.
- Department
- Pharmaceuticals
- Location
- Copenhagen
- Employment type
- Full-time